_Brief_

​

‘A Shift in Perspective’ is a group exhibition, presenting 12 thesis projects, 12 points of view, 12 frames of reference by students majoring in Graphic Design at the London College for Design and Fashion (LCDF), Hanoi. Students look at this notion of a shift as a collective to reflect critically upon the fluctuating timeline of their own and see how they have grown from one point to another in design thinking and methods. Each work is a dialogue of each individual with himself about the changes in perspective.

_Solution_

​

The exhibition’s graphic language conveys the diverse perspectives of the participants. A system of colours and shapes was established and applied consistently throughout the identity. The layout system aimed to illustrate the transition from one point to another for each individual in the exhibition. The identity also highlighted the theme of togetherness, as evidenced by the four interrelated posters, the banner with modular components, and the yearbook that featured pictures of the group.